Translation: from english

penetration pricing

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  • penetration pricing — ➔ pricing * * * penetration pricing UK US noun [U] MARKETING, COMMERCE ► MARKET PENETRATION PRICING(Cf. ↑market penetration pricing) …   Financial and business terms

  • Penetration pricing — For other pricing strategies and policies please see here: Pricing Strategies Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The… …   Wikipedia

  • Penetration Pricing — A marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from… …   Investment dictionary

  • penetration pricing — /penɪ treɪʃ(ə)n ˌpraɪsɪŋ/ noun the practice of pricing a product low enough to achieve market penetration ● Penetration pricing is helping us acquire a bigger market share at the expense of short term profits …   Marketing dictionary in english

  • penetration pricing —  Marketing strategy of initially setting a low price to gain market share with the goal of raising prices once one’s product is the established leader in the market.  ► “ It is shown that when there is repeat purchases the forward looking firm… …   American business jargon

  • penetration pricing — /pɛnətreɪʃən ˈpraɪsɪŋ/ (say penuhtrayshuhn pruysing) noun a pricing policy for a product which aims at ensuring the maximum number of sales by pricing it below the competition, especially as a means of establishing a new product in a market …   Australian English dictionary

  • penetration pricing — Fin setting prices low, especially for new products, in order to maximize market penetration …   The ultimate business dictionary

  • Penetration pricing — Die Penetrationsstrategie (lat. penetrare, eindringen) ist ein Teil der Preispolitik im Marketing. Sie bezeichnet eine Preispolitik, bei der der Preis anfangs möglichst niedrig gehalten wird, um eine hohe Marktdurchdringung zu erzielen. Später… …   Deutsch Wikipedia

  • market-penetration pricing — UK US noun [U] COMMERCE, MARKETING ► the practice of offering a product or service at a low price in order to sell more than competitors do, and to persuade customers to keep using it: »On the internet, some companies have taken market… …   Financial and business terms

  • market penetration pricing — /ˌmɑ:kɪt penɪ treɪʃ(ə)n ˌpraɪsɪŋ/ noun pricing a product low enough to achieve market penetration …   Marketing dictionary in english

  • market penetration pricing — Mktg the policy of pricing a product or service very competitively, and sometimes at a loss to the producer, in order to increase its market share …   The ultimate business dictionary


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