Translation: from english


  • 1 need-driven

    марк., амер. гонимый [управляемый\] нуждой* (в классификации VALS: о потребителях, которые испытывают значительную нехватку ресурсов, в особенности финансовых средств, в результате чего их поведение в первую очередь определяется необходимостью удовлетворить первоочередные нужды, а возможность выбора отходит на второй план)

    Англо-русский экономический словарь > need-driven

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